Shirayuki
Konishi Brewing Co.
Japan’s oldest surviving sake brand, born from a glimpse of Mt Fuji in winter snow.
Discover the story
Itami, Hyogo
Founded 1550
Shirayuki since 1635
Pure underground water
Yamada Nishiki
Japan HeritageOur Story
The Mountain.
The Snow.
The Sake.
Around 1635, the second-generation brewer Sōtaku Konishi saw Mount Fuji while carrying sake toward Edo. Moved by its noble snow-capped form, he named the family’s clear sake “Shirayuki” — white snow.
Place & Water
Itami: Where Japan’s First Clear Sake Was Born.
Blessed by pure underground water and a cool, dry climate, Itami is where clear sake was first brewed. Known as “Itami Morohaku” — made with polished rice for both kōji and the main mash — it quickly became the toast of Edo.
Brewing Philosophy
The Road No One Else Has Walked.
誰も歩いていない道を行く。
Morohaku
Polished rice is used for both kōji and the main mash, pursuing brilliance and purity.
Hiyashibori
A fragrant, smooth Junmai Ginjo crafted to shine chilled, especially in a wine glass.
Time and Assemblage
Patient ageing and thoughtful blending bring complexity, balance and quiet surprise.
The Family Behind the Sake
15 Generations.
One Unbroken Name.
Since 1550, the Konishi family has carried one purpose forward: to make beautiful sake with clarity, integrity and grace. Shirayuki remains a living expression of Itami’s history — renewed by every generation.
“In the constant pursuit of the new lies an essence that never changes.”Fueki Ryūkō · Konishi Brewing corporate philosophy
Sake Ichiban Selects
Discover Konishi Shirayuki
Three expressions of Itami craft, selected for the Australian table.
Junmai Ginjo · 720ml
Hiyashibori
Junmai Ginjo
Fragrant · fruity · smooth
A rich aroma and refreshing texture, designed to be enjoyed chilled in an elegant wine glass.
Shop now
Junmai Genshu · 720ml
Edo Genroku
Genshu
Roasted nuts · cedar · rich
A golden-amber, full-bodied Junmai Genshu recreated from the Konishi family’s Genroku-era brewing record, the Sake Eitai Oboechō.
Shop now
Junmai Daiginjo · 720ml
Daihoujyu
Junmai Daiginjo
Ripe fruit · spice · layered
Hyogo Yamada Nishiki polished to 35%, brewed with Itami’s soft water — a concentrated, aromatic expression with ripe fruit, spice and nut complexity. Best served chilled.
Shop nowFood & Sake
Shirayuki at the Australian Table
Awards & Recognition
Judged Among the World’s Finest.
3 years running · 2023–2025
2022 – 2026
2020 · 2022
2025 · 2026 · Best Design 2026
2021
World Sakagura Ranking: Konishi Brewing Co. · Kura Master, IWC, Milano and Bordeaux awards: Edo Genroku Genshu.
Discover Shirayuki at Sake Ichiban
Japan’s oldest surviving sake name — now available in Australia.
