Shirayuki
Konishi Brewing Co.
Japan’s oldest sake brand, born from a glimpse of Mt Fuji in winter snow.
Discover the storyOur Story
The Mountain.
The Snow.
The Sake.
Around 1635, the second-generation brewer Sōtaku Konishi saw Mount Fuji while carrying sake toward Edo. Moved by its noble snow-capped form, he named the family’s clear sake “Shirayuki” — white snow.
Place & Water
Itami: Where Japan’s First Clear Sake Was Born.
Blessed by pure underground water and a cool, dry climate, Itami became the birthplace of morohaku — Japan’s first clear sake refined with polished rice for both kōji and the main mash.
Brewing Philosophy
The Road No One Else Has Walked.
誰も歩いていない道を行く
Morohaku
Polished rice is used for both kōji and the main mash, pursuing brilliance and purity.
Hiyashibori
A fragrant, smooth Junmai Ginjo crafted to shine chilled, especially in a wine glass.
Time and Assemblage
Patient ageing and thoughtful blending bring complexity, balance and quiet surprise.
The Family Behind the Sake
15 Generations.
One Unbroken Name.
Since 1550, the Konishi family has carried one purpose forward: to make beautiful sake with clarity, integrity and grace. Shirayuki remains a living expression of Itami’s history — renewed by every generation.
“Taking the road no one has walked before.”Konishi family spirit
Sake Ichiban Selects
Discover Konishi Shirayuki
Three expressions of Itami craft, selected for the Australian table.
Junmai Ginjo · 720ml
Hiyashibori
Junmai Ginjo
Fragrant · fruity · smooth
A rich aroma and refreshing texture, designed to be enjoyed chilled in an elegant wine glass.
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Junmai Genshu · 720ml
Edo Genroku
Genshu
Roasted nuts · cedar · rich
A golden, full-bodied sake recreated from a Konishi family brewing record from the Genroku era.
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Junmai Daiginjo · 720ml
Daihoujyu
Junmai Daiginjo
Ripe fruit · spice · layered
A concentrated, aromatic expression with ripe fruit, spice and nut complexity, served chilled.
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Shirayuki at the Australian Table
Awards & Recognition
Judged Among the World’s Finest.
2024 & 2025
2022 · 2023 · 2024
2020 · 2022
2024
2021
Discover Shirayuki at Sake Ichiban
Japan’s oldest sake name — now available in Australia.